February 19, 2025
5 Promo Case Studies That Show the Power of Customization
Learn how to unlock the full potential of completely custom promotions. Check out each of these impactful case studies to learn ways you can leverage customization to deliver greater impact and value for your clients.
Case Study #1: Burt's Bees® Product Packaging
- Objective: Eco-friendly product packaging that engages customers with its fun and unique design.
- Concept: Natural personal care company Burt’s Bees® came to their distributor partner looking for unique, multifunctional product packaging that aligned with their sustainable brand mission. Greater Pacific Industries, Inc. (asi/58135) conceptualized hexagon-shaped boxes (reminiscent of honeycomb) made from recycled paper for their distributor to present. Each versatile box served as a keepsake container, while its top could be popped out and used as a bamboo coaster. The result? Innovative, reusable and sustainable product packaging that expanded on this established, recognizable brand.
- Key Takeaway: Think beyond bags and boxeswhen it comes to product packaging. There’s no limit on what you can create for your customers when you choose custom, opening the door for more memorable unboxing experiences.